Module 1 – Professionalism and Brand Awareness – Understanding the importance of brand definition, first impressions, business cards, handshake, presentation, personal and professional branding.
Module 2 – Communication Excellence – Reflecting your brand with excellence…includes verbal communication, invitation etiquette, titles, honorifics, proper addressing of people verbal and written.
Module 3 – Successful Marketing of the Brand – Networking, understanding your market, effective messaging, etiquette of correspondence.
Module 4 – Event Success – Introductions, name tags, arrival and departure, gift etiquette, host etiquette, guest etiquette and thank you notes, will be discussed.
Module 5 – Creating the Atmosphere for Tea – This module includes understanding the enjoyment of taking tea, which may be enhanced by the atmosphere created. Topics discussed are tea service, fulfillment of the sensory enjoyment; sounds, smells, visuals, taste and feel.
Module 6 – The Etiquette of Drinking Tea – This module is about proper tea service, the service of tea, handling the cup, conversation, food, etc.
As you can see, the first three modules are basically on the professionalism of doing business and the last three modules are on the etiquette of the event.
Each of the six modules as stated, will include the following learning tools to assist in your education at all levels of membership.
And that is not all!
You will also receive:
An additional module for Business Support that you will need to build your business to include press releases, invoices, program contract, etc.
An additional module for Tea Basics Introduction – A briefing on some of the basics.
An additional module for Tea Forward – To include next steps, resources and several tea event outlines.